In my opinion, there are going to be two points in development where a publicity push will be beneficial. One is a small push, which will be coming soon given the features which are said to be coming out in the near future. The other is a decent way down the road, when the majority of the big features are in the game.
This is not (as far as I know) what the development team has planned, but is something which I (as well as some others in the StarMade community) are gearing up for.
@Bench has been in preparations for his trailer for awhile now, and I am in the stages of planning something as well.
As far as the "official" publicity push I feel that should be left to the developers, at least as far as determining WHEN it should be, as they know better than we do when the time is right regarding game-features/stability. That's going to be the big push, when the dev's jump in and help us spread the word. So in my eyes it will be a joint effort, we (the content creator community) will be the preliminary push, followed by a huge shove from the dev's.
And on that note keep in mind, if you want to help out but can't make videos, or don't want to, be on the lookout for things in starmade which really set it apart from other games. Or share ideas with others, content creator's are always looking for more ways to promote the game and show off StarMade's uniqueness!
